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Why Your Business Needs A Web Presence |
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Written by Bruce Mayberry
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It’s rare to find a business owner not fully aware he needs a website these days. A good portion of small to medium sized business owners know they need one but aren’t quite sure why. That, however, has become old news because a website is no longer enough. AdPower Marketing knows you need a “web presence.” Eighty to ninety percent of small to medium businesses have no idea of the power of a web presence or the lost opportunity of not having one. By web presence I mean (and I’ll borrow from the Wikipedia here): "A Web presence encompasses a user's or company's listing in search engines, message boards, Web sites, mini-sites, word of mouth marketing (WOMM), directories, email, MySpace, YouTube and other Web-based vehicles or destinations. The concept encompasses advanced internet marketing where an advertiser fully communicates its' brand in a synergistic fashion through all areas of online marketing, being it paid or unpaid." For those business owners still "on the fence," here are 7 reasons why you need a web presence. |
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Written by Bruce Mayberry
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If you're like the average small to medium sized business owner, you’ve probably already figured out that you need a web site. Maybe you have one. Maybe you've paid someone for SEO services. Maybe you were even on the first page of Google at some point. Whichever your experience has been with your own site, good or bad, you've no doubt realized that your business needs a web presence. A long term web marketing strategy, and a commitment to building a site with superior information is the only way to stay competitive in the 21st century. |
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